Aaron's Cool Summer Campaign
The Aaron’s “Cool Summer” campaign was a month-long initiative designed to drive seasonal sales. Tasked by stakeholders to deliver a fresh, eye-catching aesthetic that pushed creative boundaries while honoring the core brand, I led the overarching visual concept. I designed the campaign logo by manipulating the brand’s Montserrat font to mimic the fluid movement of an ocean wave, accompanied by a versatile suite of custom vector embellishments. This toolkit served as the foundation for our entire creative team, scaling seamlessly across print, web, email, and social media. Below are the specific digital assets I designed for the rollout.
Website, Email, and Social Assets
Social Media
A part of my role at Aaron's included creating performing static and animated social media ads and organic social posts, reels, and stories for each of our campaigns. I worked closely with a 3rd party digital marketing company to ensure the assets were optimized for conversion. A challenge was that Aaron's tended to need to include a heavy load of information on their posts with which I had to be strategic with distribution, ensuring the information was quickly digested by the viewer, keeping posts between 6-10 seconds in length.
