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Branding a Girl Group
Undefyned is a talented R&B girl group trio. It was my role to design a powerful, feminine logo for them that represented their band well, and would work for all of their varying music business needs. The journey began with initial ideations of logo. After seeing these concepts, they expressed a desire to see themselves represented in a silhouette illustration.
How it started
Where
we landed
Undefyned used their logo mark as a denim jacket print which added a really cool touch to their music video "Come and Talk To Me."
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