Cool Summer Campaign

Cool summer was a fun month long project that Aaron’s launched at the top of June to drive sales. I led the visual concept of this campaign, trying to honor the Aaron’s brand while pushing our creative a bit further, as our stakeholders wanted to do something fresh and eye-catching.

 

I developed a logo that used our brand font Montserrat and manipulated it to represent the movement of an ocean wave and added some fun flourishes where the pedals also carried the same movement. I also created some other vectors that we could use throughout the campaign as embellishments if needed.

 

Our entire creative team was then able to implement these elements into their projects across all platforms (print, web, email, social, etc.). Below are some of the digital campaign assets I specifically worked on.